We act as a single point of connection. After a decade and a half in New York City, working with some of the most innovative product development companies, Melany Lynch founded Ayres + Avery to help bring your ideas to market.
Our Mission
We are connectors. By taking experiences from working in organizations from top Fortune 500 companies to bare bone start-ups, we recognize day to day challenges in creating a physical product and then getting that product in the hands of consumers. There are so many constituents and so many areas of unknown. New ideas to a crowded market can be intimidating. Let us take some of the confusion out of product development and iron out a clear plan for success by supplying you with a single point of connection.
We have entered projects from the ground floor, supported ventures when they were facing challenges in the middle of production, and brought new life to stale products. No matter what stage your product development is in, we can help you find solutions.
Wondering How we can help?
Ideation consulting. With our experience of creating thousands of unique SKU products, we can help you review your product idea and pinpoint immediate challenges and identify solutions.
Each product is unique and in turn has unique finishing needs. We will partner for end to end product needs including packaging concepts, labeling, and best customer experience.
We can help with all aspects you need for initial sampling, custom tooling, or pattern creation. These initial steps are crucial in managing cost effective solutions and production efficiency.
For newly created products or businesses that need to grow their presence, we provide best in class connections for social ad support and strategy, SEO, and public relations. Make sure your target audience knows all about what you created.
We will work with you and our partners to form the best distribution strategy for your product including B2B, Direct to Consumer e-commerce, and retail presence. We have worked with top big box retailers and online giants, as well as scaled smaller online businesses.
Collaborate with market specific experts to solve for regulatory compliance, financial compliance and operational specific functions. It is imperative for long term growth that your idea and business is grounded in the proper procedures from the start.
“If you believe your product or service can fulfill a true need, it’s your moral obligation to sell it.”